FAQs

Reception protocol plays a crucial role in making a first impression on customers and partners. A good quality welcome reinforces the perception of the company's values, improves its brand image and can have a positive influence on customer loyalty.

A good welcome contributes to a company's overall marketing strategy by creating a memorable customer experience. Effective marketing campaigns often incorporate the welcome protocol to maximise the impact on customers and reinforce their commitment.

To implement an effective welcome protocol, it is essential to train staff to listen carefully to visitors' expectations and to handle difficult situations with calm and empathy. This encourages positive interaction and enhances customer satisfaction.

A brand ambassador is a person, often influential in their field or community, who is hired by a company to promote its products, services or overall brand image. They represent the brand publicly and help to improve its visibility, reputation and reach.

Brand ambassadors use a variety of methods to promote a brand, including

• Share sponsored content or products on social media.
• Engage with their audience through testimonials, evaluations or live demonstrations.
• Taking part in events, trade fairs or campaigns as brand representatives.
• Actively participate in word-of-mouth marketing to create lasting impressions.

Companies are looking for brand ambassadors to

• Increase brand awareness and recognition.
• Building trust and credibility through genuine support.
• Reaching new audiences or demographic groups.
• Boost sales and customer engagement.
• Differentiate themselves from their competitors in the market.

Companies measure success by:

• Engagement metrics (likes, comments, shares, etc.).
• The increase in sales or traffic generated by the ambassador's efforts.
• The use of promotional codes or tracking links exclusive to the ambassador.
• Increased visibility and brand awareness.
• Analysis of customer comments and feelings.